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Strategic Management, Essentials EditionChapter 1. Strategic concepts and perspectives Chapter 2. External and industry analysis Chapter 3. Internal analysis of capabilities and core competencies Chapter 4. The nature and sources of competitive advantage Chapter 5. Business level strategy and competitive positioning Chapter 6. Corporate level strategy Chapter 7. Co operative strategies and alliances Chapter 8. Global strategies and the multinational corporation Chapter 9. Strategic
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Strategic Management, Essentials Edition
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80301548681
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