The Psychology of Winning"Read this book, follow the steps, and you too can attain the'Winner's Touch.'" Spencer Johnson, M. D., author of Who Moved My Cheese? Dr. Denis Waitley, a national authority on high level performance and personal development, reveals his formula for developing the ten qualities of a total winner . Positive self awareness. Positive self esteem. Positive self control. Positive self motivation. Positive self expectancy. Positive self image. Positive